Sales Director Recruitment
- Sales Director, Head of Sales and Commercial Director searches
- Every search run by a director of the firm
- SRUK Fit Score on every shortlist
A Sales Director’s CV tells you what their last business achieved. It rarely tells you whether they can build the team, pipeline and route to market your business needs now. That gap is what a director-level search has to close.
Sales Recruit UK recruits Sales Directors, Heads of Sales, Commercial Directors and Managing Directors for manufacturers, distributors, service providers and technology businesses across the UK. Every director-level brief is run by Robert McGougan or Derek Anderson personally, with no account managers or junior researchers between you and the consultant on the search.
“Marketing, sales and advertising directors” is the UK’s second-highest-paid occupation, with an ONS median of £94,135. Our 2026 UK Sales Salary Guide puts field-sector Sales Directors on a £106K to £119K base, with healthcare/MedTech and B2B at £134K to £137K mid-base, and a SaaS VP or CRO at £124K base and £216K OTE. Director level also carries the widest regional pay gap in the guide, around 26% between London and the South West and Wales. The full breakdown is in our UK Sales Director Salary Report 2026.
We build shortlists around how your business actually sells — your customers, your route to market, your sales cycle and your buyer. Three or four candidates who fit, each one delivered with the SRUK Fit Score that scores them against your specific brief.
We work with senior sales leaders across the UK. Most of our director-level placements come from conversations with people we already know. Send your CV and we will be in touch when something fits.
Most sales hires fail because the role was never properly understood — by the recruiter, by the hiring manager, or both. We work differently. Before we approach the market, we build a brief around how your business actually sells, then run a structured search against that brief. Every shortlisted candidate is scored against six brief-specific dimensions and arrives in the SRUK CV — a single document combining the candidate’s career history, the SRUK Fit Score, and consultant commentary on each scoring dimension. Three or four candidates who fit, all comparable like-for-like, all read in thirty minutes rather than an afternoon.
Hiring below director level? See our sales executive recruitment. Building a tech sales team? See our SaaS Account Executive recruitment and SDR and BDR recruitment. In Scotland, see our pages for sales recruitment in Glasgow and sales recruitment in Edinburgh. To talk through a director-level brief, contact our team.
The titles overlap, and businesses use them differently. A Sales Director usually sits on or reports to the board and owns the sales strategy, the revenue number and the shape of the team. A Head of Sales is often a step below, running the day-to-day sales operation and delivering the plan. We recruit both. The brief matters more than the title, so we start with what the role has to deliver.
Our 2026 UK Sales Salary Guide puts field-sector Sales Directors on a £106K to £119K base. Healthcare, MedTech and B2B roles sit at £134K to £137K mid-base, and a SaaS VP or CRO is around £124K base and £216K OTE. Location makes a big difference: the gap between London and the South West and Wales is around 26%. The full figures are in our UK Sales Director Salary Report 2026.
Robert McGougan or Derek Anderson, both directors of the firm, run every director-level brief personally. No account managers or junior researchers sit between you and the person doing the search.
Before we approach the market, we build a brief around how your business actually sells. Each shortlisted candidate is scored against six dimensions specific to that brief and presented in the SRUK CV, with the SRUK Fit Score and our commentary on each score. You see three or four candidates who fit, and you can compare them like for like.
