SaaS Account Executive Recruitment
- SMB, Mid-Market, Enterprise and Founding AEs
- Hired against your sales motion, not the title
- SRUK Fit Score on every shortlist
An Account Executive closing £30K SMB deals on a six-week cycle and an Account Executive closing £400K enterprise deals over nine months share a job title and very little else. Most failed AE hires come from treating them as the same job: a strong mid-market closer dropped into a long, multi-stakeholder enterprise cycle, or an enterprise rep who has forgotten how to prospect asked to build their own pipeline at a Series A business.
Sales Recruit UK recruits Account Executives for SaaS, AI, cybersecurity, FinTech and vertical software businesses across the UK. Every search starts by defining the motion the AE will run: average deal size, cycle length, inbound versus outbound mix, who the buyer is, and how much of the playbook already exists. Then we hire against that, not against logos on a CV.
Our 2026 UK Sales Salary Guide puts a Mid-Market AE in London and the South East on a £68K mid base and £130K mid OTE, and in Scotland and Northern Ireland on £52K base and £95K OTE. Enterprise AEs in London sit on a £100K mid base and £190K mid OTE. Headline OTE assumes full quota attainment, and only around 43% of UK SaaS AEs hit quota in the last year according to RepVue, so budget for effective earnings below the advertised figure. The full regional breakdown is in our Technology and SaaS salary guide.
Most sales hires fail because the role was never properly understood: by the recruiter, by the hiring manager, or both. We work differently. Before we approach the market, we build a brief around how your business actually sells, then run a structured search against that brief. Every shortlisted candidate is scored against six brief-specific dimensions and arrives in the SRUK CV: a single document combining the candidate’s career history, the SRUK Fit Score, and consultant commentary on each scoring dimension. Three or four candidates who fit, all comparable like-for-like, all read in thirty minutes rather than an afternoon.
Building pipeline for your AEs? See our SDR and BDR recruitment and GTM Engineer recruitment. Hiring the leader above them? See our Sales Director recruitment. For the wider service, see technology and SaaS sales recruitment. To talk through an AE brief, contact our team.