PayProp
Placing three BDMs for PayProp into Scotland, London and the North West — and one became the company's top performer.
Client Overview
PayProp is a leading PropTech and FinTech platform providing automated rental payment processing and client account management software to letting agents across the UK. The business sits at the intersection of property and financial services, which means selling PayProp involves handling sensitive financial information, navigating regulated requirements, and building consultative trust with letting agency principals who are typically cost-conscious SME owners.
The Brief
PayProp had been working with another recruiter and was not satisfied with the performance. They approached Sales Recruit UK to fill three Business Development Manager roles covering Scotland, London and the North West, as part of a wider sales team expansion supporting their UK growth. The brief was for genuine new-business hunters with the consultative skill to handle SME buyers and the credibility to handle a FinTech-adjacent sale.
The Challenge
The PayProp sale is not straightforward. Candidates needed clean credit backgrounds because the role involves sensitive financial information. Letting agency principals are shrewd, cash-sensitive SME owners who are skeptical of paying for a SaaS subscription they have not previously used. The role required consultative, new-business-orientated salespeople who could land long-term trust quickly, navigate FinTech-style compliance conversations, and still hit aggressive new-business activity targets.
What Sales Recruit UK Did
Sales Recruit UK ran targeted searches in each of the three territories, drawing on the SaaS, FinTech and PropTech sales markets for candidates who already understood subscription-led consultative sales into SME buyers. The SRUK Fit Score process weighted new-business motivation, consultative selling skill, and the personal financial-services-grade discipline the role demanded. Each shortlist focused on candidates who had built career track records around landing first-customer contracts inside SME markets.
The Outcome
Sales Recruit UK filled all three Business Development Manager roles. One of those candidates went on to become the top-performing salesperson in the entire PayProp company, which is the strongest possible measure that the fit-led process identified the right people for the role rather than just CV-matching candidates to a job description.