Sales interview questions
The questions to expect, how to evidence your numbers, and the red flags to avoid.
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Sales Recruit UK has spent more than fifteen years placing salespeople across nine industry sectors — from first sales roles through to Sales Director appointments. These are the guides we share with candidates every week: what good looks like, how employers actually screen, and where the realistic money and progression sit.
For pay benchmarks at every level, read alongside our free 2026 UK Sales Salary Guide — 315 benchmarked salary cells across nine sectors, five seniority levels and seven UK regions.
Practical, recruiter-written advice for the moments that matter in a sales career — preparing for interviews, understanding how you get paid, planning your next step, and handling a counter-offer.
The questions to expect, how to evidence your numbers, and the red flags to avoid.
Read the guideHow base, OTE, accelerators and draws work — and how to judge an offer.
Read the guideThe ladder from entry-level sales to Sales Director, with timelines and salary checkpoints.
Read the guideWhy they happen, what the data says, and whether you should accept.
Read the guideBenchmark your worth, handle base versus OTE, and the scripts that win a better offer.
Read the guideBuild a plan that wins the final interview and ramps you to target fast.
Read the guideNew to a role or eyeing your next move? These guides explain what each UK sales job actually involves day to day, the typical route in, the skills employers screen for, and where the pay and progression sit.
What a BDM really does, how to get into the role, and how it differs from account management.
Read the guideThe remit, AM vs KAM vs NAM, the skills employers want, and how to progress.
Read the guideThe board-level remit, and how to make the jump from Sales Manager.
Read the guideThe tech-sector entry role and its equivalents in other sectors, and the path up to Account Executive.
Read the guideField-sales management — patch, KPIs and the route to senior leadership.
Read the guideLeading a team, the metrics you own, and the move from top rep to first-line leader.
Read the guideBefore you apply, get the basics right. Read how to write an effective sales CV.
Browse live sales jobs across the UK or send us your CV — most of our placements come from candidates we already know, so it pays to be on our radar early.