DTiQ

DTiQ is a US-headquartered technology business providing intelligent video, analytics and loss prevention software to the global Quick Service Restaurant (QSR) sector. With established operations in mainland Europe, DTiQ targeted the UK market as the next stage of international expansion. The QSR market in the UK is dominated by a small number of major international logos and a long tail of franchise operators, which makes it both a highly targetable market and a highly closed one.

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DTiQ needed an Enterprise Sales Director with the credibility, network and seniority to open C-suite conversations inside the major international QSR logos in the UK. The hire was foundational to UK market entry. The candidate would need to operate effectively as a senior representative of a US business in the UK, drive strategic enterprise pursuits, and build the early pipeline that would support future commercial hiring.

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DTiQ's primary market is the global QSR sector. The role required someone with proven experience selling into major international QSR logos, the seniority to deal credibly with C-suite buyers, and the discipline to run long, multi-stakeholder enterprise sales cycles. The candidate pool that genuinely combines all three is extremely narrow. Most senior QSR-focused enterprise salespeople are already inside the major incumbent vendors, and few are visibly active on the open market.

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Sales Recruit UK ran a targeted head-hunt across the UK enterprise SaaS and technology sectors, focusing specifically on candidates with proven QSR enterprise track records. The SRUK Fit Score process weighted enterprise experience, network depth into the major QSR logos, and the cultural ability to represent a US-headquartered business inside the UK market. Each shortlisted candidate had a clear, demonstrable enterprise sales record into the right buyer profile.

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