Mira Showers
Finding a Field Sales Support and Merchandiser for Mira Showers — filling an entry-level trade role requiring the precise combination of practical skills and customer-facing ability that made it a needle-in-a-haystack search.
Client Overview
Mira Showers is a UK manufacturer of shower products and one of the most recognised brands in the domestic and commercial shower market. The business sells through plumbing and heating merchants, bathroom showrooms and national retail accounts, with a field sales operation supporting both the merchant trade and the showroom channel. Field sales support roles at Mira Showers typically involve a combination of merchandising activity at stockist locations — maintaining display stands, checking stock levels, ensuring point-of-sale material is correctly placed — and direct customer engagement with merchants and showroom staff to support product knowledge and drive sales through the trade channel.
The Brief
The Field Sales Support role at Mira Showers sat beneath the existing regional Field Sales Manager, providing merchandising and trade support across plumbing merchant and bathroom showroom accounts in the territory. The person needed to be physically capable of practical merchandising work, presentable and professional enough to engage confidently with merchants and showroom staff, and commercially aware enough to understand the sales context they were operating in. The role was entry-level but required a specific and relatively unusual combination of attributes.
The Challenge
Entry-level trade roles with a merchandising component attract a wide range of applicants, but the proportion who have exactly the right mix of practical capability, professional presentation and commercial awareness is small. Too many candidates at this level either had the physical and practical element without the customer-facing confidence, or the customer-facing skills without the willingness to do the more manual aspects of the role. Finding the precise combination — someone who could professionally represent a premium brand like Mira Showers while also carrying out practical merchandising work — required careful screening of a broad candidate pool.
What Sales Recruit UK Did
Sales Recruit UK targeted candidates from trade merchandising and field support backgrounds in building products, consumer goods and plumbing and heating — environments where the combination of practical fieldwork and trade customer engagement was a normal part of the role. The SRUK Fit Score process assessed candidates across trade customer engagement capability, practical fieldwork experience, brand representation standard and the personal profile needed to represent Mira Showers credibly in front of merchant and showroom customers.
The Outcome
Mira Showers appointed a Field Sales Support candidate who performed well in the role for a number of years before progressing to a more senior position elsewhere — a positive outcome that reflected both the quality of the initial placement and the development opportunity the role provided.