Decora Blind Systems
Multiple Area Account Manager hires for Decora Blind Systems across the UK — consistently finding commercially sharp account managers who could grow wallet share in a close-knit, competitive blind and shading market.
Client Overview
Decora Blind Systems is a UK supplier of window blinds, shading and solar protection products for the commercial and trade market. The business sells through retail showrooms, interior designers and specialist trade distributors, with Area Account Managers responsible for managing and developing relationships with retail partners and wholesale stockists across their territories. The blind and window covering market is relationship-driven and competitive, with strong brand loyalty among established stockists and a need for commercially proactive account managers who can consistently grow wallet share against entrenched competitor products.
The Brief
Sales Recruit UK has recruited multiple Area Account Managers for Decora over the years, covering territories across the UK. Each hire was typically focused on managing and developing the retail and wholesale stockist base within a defined geographic territory — maintaining relationships with existing stockists, driving increased range adoption and growing wallet share against competitor blind and shading brands. Decora needed commercially assertive account managers who understood the retail and trade distribution dynamic and had the drive to develop business proactively rather than simply maintain the status quo.
The Challenge
The window covering and blind market is highly insular. Many of the best-performing account managers in the sector spend their entire careers cycling between the handful of major blind and shading suppliers, meaning the active candidate pool at any given time is limited. Decora needed people who were genuinely sales-driven in what is fundamentally an account management role — individuals who understood how to identify and exploit competitive weaknesses, expand product range within existing accounts, and convert resistant stockists who had established loyalties to competitor brands. Finding this profile consistently required looking beyond the obvious candidate pool.
What Sales Recruit UK Did
Sales Recruit UK targeted candidates from the window covering sector and closely adjacent trade product markets — flooring, interior products, trade accessories — where the retail and distributor account management model was directly comparable. The SRUK Fit Score process consistently assessed candidates across commercial drive, account development track record, competitive selling capability and territory management approach. Only candidates who could demonstrate genuine wallet share growth in previous roles were progressed to shortlist.
The Outcome
Sales Recruit UK has consistently filled Area Account Manager roles for Decora across multiple years and geographies, building a long-standing recruitment relationship based on delivering candidates who perform rather than candidates who just fit the job description on paper.